How to Train Your Sales Teams for Results
With your sales process clearly defined, you’ll start seeing results. Closing more sales means you're landing more business. And you’ll soon find yourself needing a bigger team because of your growth. Developing a sales team involves more than just a few meetings to...
Sales Strategy Tips You Can’t Live Without
The nature of sales is ever-changing. Sales isn’t a static process. After all, sales is about inspiring people and people change their minds and preferences all the time. So, as you carve out your company sales funnel and strategy, you should always be looking for a...
How to Make the Most of Referrals & Indirect Selling
When you first start out in business, you can’t afford to miss a sale. You actually need that revenue, probably more in the beginning than any other time in your company journey. Making sales won’t just sustain your business, though. If leveraged correctly, they can...
Sales Trends Every Business Owner Should Be Leveraging, Right Now
You might be old enough to remember the old-school reputation of the “traveling salesman.” This guy wore a suit, was a smooth talker and targeted stay-at-home wives with promises of impressive vacuums. That worked back in the old days because those women were the...
Developing Your Sales Funnel for Success
You might be able to get by or fake it ‘til you make it in a sales meeting or with your elevator pitch. But if you don’t have a handle on your sales funnel, it won’t be long before you’re running short on sales conversions. So this is the sales roadmap you and your...
Intro to Sales: Knowing Where to Begin
We talk a lot about the emphasis on branding and marketing as pillars of your business success. But in the end, if you can’t sell or don’t have a strong sales strategy in place, relying on these other parts of your business won’t sustain you. If you’re afraid to make...
Budgeting & the Importance of the Evolving Marketing Strategy
Marketing is easy if you don’t care about results. For the rest of us, for whom results matter, marketing is tough. Let’s not sugar coat things here; it can be really fucking hard to create a marketing strategy that works. Despite all the best advice, there is no set...
Why Your Business Should Care About the Buyer’s Journey
How are those buyer personas coming? By now, you should at least feel a little more confident about developing personas to best represent your target buyers. The next logical step before you explore marketing plans is understanding the buyer’s journey. Your buyer...
9 Mistakes to Avoid When Developing Your Buyer Personas
Since we’ve been on the topic of buyer personas for the last two conversations, let’s get a different perspective on things. You’re likely tired of reading tips and tricks to creating buyer personas for your marketing strategy. The so-called experts say things like,...
How to Create Your Own Buyer Personas
Whether you're a new or veteran business owner, then you know how tough it can be to understand your customers. You'll often find yourself asking: "What do they want?" and "How do I know what they need?" And just when you start to think you’ve figured them out – bam!...
So, What Is A Buyer Persona & Why Is It Important?
Imagine for a moment that your newly found business is like a movie. You’re the protagonist and hero. But a movie just about you isn’t as interesting if you don’t have anyone to interact with on-screen. You need supporting characters and backstories to make your...
The Ultimate Guide & Intro to Non-Digital Marketing Efforts
The world of marketing has changed drastically over the last decade or so, and while there are plenty of new things to do online, there are still some old-fashioned ways to get your message out too. These offline marketing ideas can be incredibly affordable for...