Awareness Business Group
How to Create Your Own Buyer Personas

How to Create Your Own Buyer Personas

Whether you're a new or veteran business owner, then you know how tough it can be to understand your customers. You'll often find yourself asking: "What do they want?" and "How do I know what they need?" And just when you start to think you’ve figured them out – bam!...

9 Kick-Ass Brand Metrics To Measure

9 Kick-Ass Brand Metrics To Measure

"If you don't measure it, you can't manage it." Peter Drucker never spoke truer words. Once you develop your brand, you have to then plan for managing its performance. Prepare for your brand story to evolve. Your customers are going to change their minds about how...